Exposure Strategy

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Coverage from Europe

Over the last twelve months, 52% of your coverage came from Ireland and the UK, none from continental Europe, and not one piece was a feature on the company. The stadium is empty and we need to fill it before the raise.

Up-market

Where it is going

Cytidel is repositioning from a threat-intel feed into an agentic, AI-native exposure intelligence platform that automates the detect-to-remediate workflow that takes weeks today. The buyer is moving up with it: from the security analyst to the CISO, the board and the CFO, as the FCA, the Bank of England and the NCSC make boards personally accountable for AI-enabled cyber risk.

Unclaimed

Exposure strategy

Tenable, Qualys and Rapid7 list what is vulnerable. Mandiant and Recorded Future still ship PDF reports. No one owns the language for acting on what is actually dangerous, at machine speed. That category is Cytidel’s to define.

Events

Leveraging events

Ireland holds the EU presidency to December and the European press is based here for it. HumanX in Amsterdam, Slush in Helsinki and the presidency are the platforms that put Cytidel in front of European media, buyers and investors, and establish it as a European name, not just an Irish one.

FIRST: DEFINE

Shape the messaging that earns Cytidel exposure, and define the category it owns.

Cybersecurity is generic, and generic is invisible. We shape Cytidel’s messaging into a story journalists and investors actually pick up: the two or three themes it can own, so Matt Conlon plus Cytidel means one clear thing. Get the message right and the exposure follows.

THEN: RAISE

Leverage events to put Cytidel in front of the right investors.

The round opens in September. We use HumanX in Amsterdam and Slush in Helsinki, where the US and European cyber investors gather, to lift Cytidel’s profile in front of the London and New York funds that matter. We build the profile, the raise is yours to run.

Message discipline

The category and the three or four proof points, so every answer returns to the same story.

On the record

Broadcast, podcast and print technique: bridging, soundbites and staying in control of the interview.

The hard questions

Rehearsing the tough ones, the customers you cannot name, the competitors, the ones you would rather not get, so nothing catches you cold.

Investor-ready

The founder narrative tuned for the metrics-driven European investor and the vision-driven US one.